Maximise response through this cost-effective medium with better targeting and personalised messages

Marketing through email offers a cost effective, flexible way to reach your customers – yet most email marketing today is untargeted and unaligned with customer behaviour, creating low response rates and a negative perception of the sender. It doesn’t have to be this way!

Maksellent sees email marketing differently. We can help you design and execute a targeted, responsive, tightly-branded and behaviour-based strategy that avoids the issues associated with spamming and commerical email.  Of course, emails can also be sent in bulk if that fits the objective of the campaign.

Using Maksellent’s web-based technology, emails are sent as a direct, personalised response to a customer behaviour trigger, reducing the high rejection rates associated with bulk email. 

With Maksellent’s simple-to-use, web based email marketing technology you can:

• Avoid spam and increase response rates with adaptive, personalised content
• Plan multiple email campaigns around automated event and behaviour triggers
• Cut rejection rates and increase deliverability through increased customer permissions and automated bounced response system
• Create a highly scalable solution that supports the distribution of thousands of personalised emails per hour
• Respond to inbound contact with automated, personalised dialogues by email or if preferred, continue the same dialgoue in an alternative channel
• Improve response rates even further by integrating additional medias, such as SMS, to act as reminders and teasers to your campaigns

We can provide you with the ability to build workflow-oriented campaigns, based on automated triggers including filters, timers and segmentation.