PRM helps in binding strong relationship between organization and patients and helps in managing issues related not only to pre-admission, post-admission, case management and case coordination but also superior support operations which leads to strategic transformation.

Healthcare Marketing is changing;

• Hospitals are moving from mass advertising to targeted marketing.
• Hospitals are very competitive.
• How do you make sure prospective patients come to your facility?
• Doctors used to be the target of marketing but has changed to “direct to consumer”.
• Hospitals are developing “customer outreach” databases and are using all forms of marketing techniques.
• Different offers, creative and new techniques are used in marketing to attract prospects to the facility.
  

Healthcase Marketing = Consumer Marketing

• Patient acquisition: How do I get more patients coming to my facilities?
• Patient retention: How do I get my patients continuing to use my facilities?
• Patient “winback”: How do I bring back patients who haven’t using my facilities for some period of time?
• New Movers: How do I attract prospective patients in my facility’s footprint?

PRM Technology Roadmap

HEALTHCARE PRM SCENARIOS

Community Outreach

• Community Health Education
• Services Outreach/Promotion
• Patient 360° View
• Opportunity Management
  

Case Coordination

• Patient Information Management (Health Assistance Hotline, Pre/Post Admission Communication)
• Appointment Management
• Facility Management
• Provide (Doctors) Information
• Knowledge Management
• Referrals Management

Case Management

• Service Management
• Productivity and Online Help
• Patient Information Management

Relationship Management

• Patients, Physicians, Clinicians, Volunteers, Academic Institutions

Critical Success Factors for Loyalty Program...

• Select the appropriate program considering the healthcare center and market maturity
• Design the loyalty program such that it is unique, easy to use, with options and attractive benefits for the patients
• Use it as a marketing platform, as the central pillar
• Continously measure returns and KPI’s to change it

BENEFITS OF USING A PRM SYSTEM

Increased Revenue

• Improve Customer Retention
• Attract New Patients
• Up Sell – Cross Sell

Decreased Costs

• Automate Tasks
• Improve Campaign Efficiency
• Improve Forecast Accuracy and Timeliness

Intangibles

• Increase Customer Satisfaction
• Improve Product and Pricing Models
• Increase Knowledge Retention
• Differentiate yourself in the Marketplace
• Increase your Understanding of your Patients